Eco-friendly - means to be environmentally friendly.

Nowadays, products and services that do not harm the environment and are safe for the environment are becoming especially popular.

Eco-friendly means choosing and using eco-friendly products, including clothing, footwear and accessories. They have "green" labels, so-called eco-labels and quality certificates ISO 14020 and ISO 140, which indicate that the negative impact on the environment in the production or provision of services has been eliminated or minimized.

Brands represented in MILK KIDS use natural fabrics, recycled materials, minimize the amount of hazardous waste and emissions. With each subsequent collection of the brand, the percentage of clothes produced in an eco-friendly way increases and becomes more eco-friendly for the environment.