Gray Label’s core collection of essentials gets an exclusive stage with a hint of freshness in the new colour Purple Haze. A soft-greyed lilac shade. Covering up for the last colder days of winter, the essentials range is the ideal go-to collection, executed in the most soft and comfortable 100% organic cotton fleece and jersey.


Due to previous season’s great demand, the twinning capsule returns in the new colour Purple Haze, together with Nearly Black and Grey Melange. Doubling up unisex and lounge-friendly styles for babies, kids and adults, makes twinning in spring summer a special family thing again.


The Novesta x Gray Label Footwear collaboration is updated in the Spring/Summer story, offering jersey high-top Velcro’s in the seasonal mono-colours Purple Haze, Blue Grey and Grey Melange. Next to the regular Rain Boot in Gray Label’s full colour palette, a new ankle-high fit will be introduced, exclusively in the colour Purple Haze: the Rain Boot Low.